Does a language ever really die? Surely, we do not yet understand the vitality of Etruscan, Linear A or Harappan. But does ‘dying’ accurately describe more contemporary endangered languages? ‘Dying’ or ‘extinct’ forecasts a dire future that rules out […]

  By 2025, millennials will be the largest group in the global workforce. In Australia they will represent almost three in every four workers. Understanding their mindset and developing communication strategies that engage and motivate them is a key challenge […]

We’ve waited 18 years, but now a new authoritative style manual has come. If you don’t mind us blowing our own trumpet, Ethos CRS is pretty pleased to have researched and written content as lead authors. The Australian Government Style […]

Imagine a world without text. We would be left with images, still and moving. And the siren’s call of the spoken word, sang, whispered or yelled. We would become like the ancient Greeks. We would follow a modern-day Homer who […]

Remarks by President Trump, 29 September 2020 Remarks by President Trump, 16 September 2020 We’re on track to deliver and distribute the vaccine in a very, very safe and effective manner. We think we can start sometime in October. So […]

Back in 1979, when civilisation was barely out of its cradle and when days and nights were cool, William Safire wrote the classical article on writing style. He harvested the thoughts of readers to publish rules of writing style. His […]

Most of us should be burning incense and offering thanks because we find ourselves not occupying the positions held by a prime minister, premier or minister of government. And we do not have to carry the awful responsibilities of returning […]

Eulogy comes from the ancient Greek: eu for ‘well’ or ‘true’, logia for ‘words’ or ‘text’. The general meaning is speech that praises a person or, sometimes, a thing. The focus of the speaker is on the good character and […]