Photograph: Soazig de la Moissonnière

In a world where information is readily accessible, technology has changed how we engage in community and access information.

3000 years ago, the Greeks had an established oral culture, whereby information was relayed through the spoken word.

Fast forward to 15^th century Germany. Gutenberg’s invention of the printing press sparked an information revolution and a culture shaped and informed by text.

We are now driven by the image.

In the weeks leading up to the French election, Emmanuel Macron’s official photographer, Soazig de la Moissonnière, snapped photos of the French president.

This photo has been carefully crafted. Note the phones by his side. One public; one secure. Note the unbuttoned shirt and the forest of hair.

This is a post-text message of energy, masculine power and good health.

It stands in the stead of the argument constructed from words on a page and substantiated with evidence and facts.

And with this photo we are warned. Be careful of images and hairy chests and calculated emotional appeals.