Readability scorecards

The Ethos CRS readability scorecard is an ongoing project to measure the readability of documents produced by different organisations operating in the public and private sectors.

Our purpose is to highlight the importance of clear writing by measuring reading level, sentence length, and use of the active voice.

If organisations want documents and content to be clear, then they must first define standards and then work out a plan. And this is where Ethos CRS can help.

Ethos CRS not only analyses the readability of text, but works with organisations – government organisations and private sector companies – to produce clearer, more compelling content.

The 2022 readability scorecard Australian insurance companies

The 2022 readability scorecard: Australian insurance companies

Our third instalment of the readability scorecard focuses on Australian insurance companies.

We found that insurers still have some work to do if they are to engage clearly and effectively with their customers.

Read more about this project here

Download: The 2022 readability scorecard: Australian insurance companies (pdf)

Readability scorecard – front cover

The 2021 readability scorecard: Australian superannuation funds

The 2021 readability scorecard: Australian superannuation funds measured the readability of documents produced by the Australian superannuation sector.

The results are clear. Australian super funds can improve the readability of their public-facing documents by adopting the principles of plain language.

Read more about the project here

Download: The readability scorecard 2021: Australian superannuation funds (pdf)

Ethos CRS The 2021 readability report

The 2021 readability scorecard: Australian Government agencies

In the first instalment of our project, we analysed the readability of documents from 35 Australian Government agencies.

The scorecard shows that when agencies invest in clear writing the readability of their text improves greatly.

Read more about this project here

Download: The 2021 readability scorecard: Australian Government agencies (pdf)

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