Writing to influence

One role of writers in your organisation might be to influence decision-makers, staff and stakeholders to follow a particular course of action that will result in benefits to the public and the agency. To be influential, however, documents must be clear, well structured and aligned to a purpose. We see examples of writing to influence not just in official communication, but also in less formal forms of communication like internal letters and emails. No matter the context, knowing how to communicate thoughtfully is a vital skill allows you to not only express yourself, but also change the minds of others on important topics.

Writing to influence is a one-day writing workshop that leads participants through techniques grounded in grammar, accessible language and clear logic. It provides them with the tools they need to craft clear, accurate and influential documents—documents that lead to better decisions and greater value, as well as how to send better messages within whatever organisation they belong to.

About the workshop

Objectives

After attending this workshop participants will be better able to:

  • produce documents more efficiently
  • produce documents that are clear, concise and fit for purpose
  • produce briefs that are informative and clearly present complex information and evidence
  • convey valuable ideas and information clearly to inform policy and decisions

Target audience

  • staff

Delivery

  • Face-to-face, one-day workshop

Workshop specifics

  • Group size: We recommend a minimum of 6 and maximum of 15 participants; however, we can tailor content for both smaller and larger groups, if required
  • Equipment required: We require a training room with a projector, a flipchart and a whiteboard.
  • Materials: Participants receive a purpose-written workbook, which includes guides, checklists, examples and exercises.

Interested in more workshops on communication? Select from the menu on the right for more workshops. Or contact us for more information

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