How did we come up with the name Ethos and what is that funny η that appears after our name in our logo?

Ethos CRS was set up by CEO, Chas Savage, in 2005 and initially started as a speechwriting service. Our name comes from Aristotle who said that audiences are persuaded by the ethical character of the speaker as well as the emotion incited in the audience and by the power of the reasoning.

This ethical character was termed ‘ethos’.

The word ethos was used with two different spellings to denote two different meanings. The first spelling, εθος, was used to denote habit or custom and the second spelling, ήθος, was used to signify good character.

This is why we have joined ethos to the η. We want our practices and the practices of our clients to be steered not only by the conventions of culture but by honesty, integrity and ethical character—by .