Clear writing. Effective teams. Coherent policy.
Ethos CRS is Australia's leading firm for advice on communications, regulation, policy and leadership
We train professionals working for government, business and non-government organisations
Our team co-authored the manual with the Digital Transformation Agency to produce the definitive Australian guide on writing style.
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25 January, 2021
When important messages were carved on stone, no one knew – or cared – about capital letters. All letters were what we now call capital letters. Lower case letters developed later and the effect was to give a distinct meaning. In the old days, writers capitalised whatever they thought […]
2 December, 2020
There’s an old rule of public speaking: ‘Make sure you stop talking before your audience stops listening.’ Same with writing. You have your readers’ attention for only a limited time. You need to make your point before they tune out. So for most business writing that means: as long as […]
1 December, 2020
Despite being one of the more straightforward changes, the new Australian Government Style Manual’s advice on numerals proved one of the most controversial. The manual suggests using numerals for 2 and above, leaving one and zero holding on to their word form. Granted, the new rule goes against what many […]