Clear writing. Effective teams. Coherent policy.

Ethos CRS is Australia's leading firm for advice on communications, regulation, policy and leadership

We train professionals working for government, business and non-government organisations


The 2021 readability scorecard: Australian superannuation funds

The 2021 readability scorecard: Australian superannuation funds measures, for the first time, the readability of documents produced by the Australian superannuation sector.

The results are clear: Australian super funds can all improve on the readability of their public-facing documents.

The most readable document was produced by Cbus.

Read more about the results here

Download: The 2021 readability scorecard: Australian superannuation funds (pdf)


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2 November, 2021

So, does good faith matter?

Imagine you’re getting married and you’re writing your vows and you’re thinking about why your beloved is just so amazing. Why they are the one for you. To prepare, you create a list of virtues. Your beloved is kind, fair […]
2 November, 2021

It’s a long way to the top …

It’s harder than it looks for superannuation funds that want to write clear documents. Using the online readability application VisibleThread, we measured 3 attributes of text: the Flesch-Kincaid grade level, active voice and sentence length. We used these metrics to […]
2 November, 2021

Wiggles are projected to overrun the world

Not all data are equal. Not all presentations of data are meaningful. Not all conclusions drawn from data make sense. Ben Anderson, @BenjaminFA, a digital producer for @westaustralian, posted on this topic on Twitter in August 2021 and it makes […]
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