Readability scorecards : Ethos CRS

The Ethos CRS readability scorecard is an ongoing project to measure the readability of documents produced by different organisations operating in the public and private sectors.

Our purpose is to highlight the importance of clear writing by measuring reading level, sentence length, and use of the active voice.

If organisations want documents and content to be clear, then they must first define standards and then work out a plan. And this is where Ethos CRS can help.

Ethos CRS not only analyses the readability of text, but works with organisations – government organisations and private sector companies – to produce clearer, more compelling content.

The 2023 readability scorecard: Australian banking industry

In the fourth instalment of our scorecard series, Ethos CRS analyses the readability of documents produced by the largest banks in Australia.

All banks face the challenge of delivering complex information to a diverse range of customers. One simple step for banks to overcome the communication challenge is to produce clearer, more readable content.

The 2022 readability scorecard: Australian insurance companies

Our third instalment of the readability scorecard focuses on Australian insurance companies.

We found that insurers still have some work to do if they are to engage clearly and effectively with their customers.

The 2021 readability scorecard: Australian superannuation funds

The 2021 readability scorecard: Australian superannuation funds measured the readability of documents produced by the Australian superannuation sector.

The results are clear. Australian super funds can improve the readability of their public-facing documents by adopting the principles of plain language.

The 2021 readability scorecard: Australian Government agencies

In the first instalment of our project, we analysed the readability of documents from 35 Australian Government agencies.

The scorecard shows that when agencies invest in clear writing the readability of their text improves greatly.