2 December, 2020

When you write, make every word count

There’s an old rule of public speaking: ‘Make sure you stop talking before your audience stops listening.’ Same with writing. You have your readers’ attention for only a limited time. You need to make your point before they tune out. So for most business writing that means: as long as […]
1 December, 2020

Nine or 9? The answer may shock you.

Despite being one of the more straightforward changes, the new Australian Government Style Manual’s advice on numerals proved one of the most controversial. The manual suggests using numerals for 2 and above, leaving one and zero holding on to their word form. Granted, the new rule goes against what many […]
1 December, 2020

All I want for 2021 is …

If we’ve learnt anything in 2020, it’s this: Facts matter. If we ignore facts, then we invite serious trouble. Proper procedures matter. If we ignore proper process, then we impose tangible costs on the community. Integrity matters. If we abandon integrity, then we create real problems for governments and the […]
1 December, 2020

You are not Marco Polo

All organisations develop their own dialect – a verbal or linguistic shorthand that is readily understood. The problem comes when words or phrases are overused and we lose precision and accuracy in what we say. In December 2020, we present our top 10 – the words or phrases that have […]
1 December, 2020

Our top tips for 2020

If 2020 has taught us anything it’s that we need to communicate well during a crisis. So here are tips from the United States Centre for Disease Prevention and Control, which we published back in May. These are still the gold standard: be first: Crises are time-sensitive. Communicating information quickly […]
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