15 February, 2017

In terms of [sic] a clear speaking alert

‘In terms of the meeting, we made a number of important decisions.’ What’s wrong with this sentence? It’s active, complete, and properly punctuated…What could it be? ‘In terms of’ is one of the worst stock phrases in formal business writing. Its horror lies within its utter ambiguity. What does it mean, exactly? […]
7 February, 2017

The Magic of Trump

Donald Trump amazed us all and became President of the United States. You may, like us, be a little baffled by this but, when we delved into his communication and presentation style a bit deeper, we began to understand why it worked. This is how he did it: He didn’t […]
3 February, 2017

When negotiations go wrong

Photograph credit: The Mirror The phone call between US President Donald Trump and Australian Prime Minister Malcolm Turnbull offers us a unique and contemporary insight into negotiations. Was this a negotiation? What is a negotiation? Why do we negotiate? When two parties are striving for the greatest possible profit for […]
25 January, 2017

Elegant and clear legal writing: A miracle!

Well, colour us impressed! The Supreme Court of the United Kingdom released a press summary yesterday and by George, we got it! The writer presented complex information in Plain English without losing elegance in the writing style. Here at Ethos CRS one of our many missions is to equip professionals […]
25 January, 2017

Why you need a plain English editor

An article published on The Mandarin last month perfectly summarised why we think editing documents into plain English is so important. They write, “A plain English edit starts by analysing the audience for your document and evaluating how well the draft will deliver its intended outcomes. Government reports often have […]
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